TBWA lands £100 million global Aquafresh account
09 Feb 2012 | by Sara Kimberley
as part of a 12-month sponsorship deal with Cineworld Cinemas to promote its children s toothpaste ...
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Trading places: this week's people moves
24 Feb 2012 | by Daniel Farey-Jones
) Cinema sales house DCM has bolstered its sales and marketing team with the appointment of Joe Evea ...
Lynx 'cops and robbers' by BBH
25 Jan 2012
company was Gorgeous. The 7.2 million campaign will cover TV, digital, cinema, out-of-home and PR. A ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
to be three) Car: Porsche Cayenne Hobbies: Tennis, cinema, fantasy sports ...
Male grooming: time to bust the stereotypes?
26 Aug 2011 | by Alex Brownsell and Nicola Clark
- genuine C2C marketing,' he says. 'There will always be a place for traditional TV and cinema ...
Sector Insight: Deodorants and body sprays
13 Jul 2011
of choice for teenagers and young men. The steady addition of new fragrance variants and witty TV and cinema ...
GSK puts 19 brands up for sale
15 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
GlaxoSmithKline's consumer healthcare division signed a 12-month sponsorship deal with Cineworld Cinemas ...
Aquafresh bids to reach families through cinema
11 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
with Cineworld Cinemas to promote its Aquafresh Children's toothpaste....Cineworld will run a 30-second ad for the toothpaste brand before family films, and screen a 10-minute Aquafreah show before each Saturday morning family film, across 69 cinemas in the UK. The show ... by an agency called Kids Industries and the deal was brokered with cinema sales house Digital Cinema Media ...
Top 100 advertisers defy expectations to boost marketing investment
15 Mar 2011 | by Nicola Clark
More than three-quarters of the UK's top 100 advertisers increased their adspend in 2010, defying predictions that the year would mark a steep decline in marketing budgets. By channel, the biggest year-on-year increase was in TV advertising, with a 17% rise, according to Nielsen; print, outdoor and cinema spend also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
