Trading places: this week's people moves
24 Feb 2012 | by Daniel Farey-Jones
) Cinema sales house DCM has bolstered its sales and marketing team with the appointment of Joe Evea ...
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How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
14 Mar 2012 | by Alex Brownsell
, cinema and both traditional and digital out-of-home sites across Europe. STAT ATTACK By the end ...
Virgin Money '40 years of better' by BMB
11 Jan 2012
runs across print, outdoor and cinema, and includes a 3D projection on the University of London ...
Virgin Money undertakes Branson stunt as part of ad campaign
10 Jan 2012 | by John Reynolds
, which also runs across outdoor and cinema, will feature a Richard-Branson stunt. Today (10 January) a ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
Targeting students - the potential for brands
04 Oct 2011 | by Alice Dunn
of cinema, with favourite genres being teenage comedy and art house films. Direct mail also has ...
Private View: Jon Williams and Paul Rees
01 Jul 2011
). All of which makes one thank whatever powers there may be for HP's new cinema ad. Shifting the latest ...
Comparethemarket in meerkat toys giveaway
01 Jul 2011 | by Sarah Shearman
interacts with human actors. The ad will be supported by press, cinema, outdoor and digital ads. Zenith ...
Islington's N1 Centre hands consumer and lifestyle brief to Tea & Cake PR
24 Mar 2011 | by Alec Mattinson
The centre is home to 21 retailers as well as a number of dining and entertainment options, such as Vue Cinema and the 02 Academy. The agency, together with the centre s in-house team and local retail partners, will look to develop a new brand identity for the complex. Tea Cake has been charged ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
, and outdoor allowed them to do that with clear, bold messages. Simon Willis Head of GroupM Cinema, Mediaedge: Television steals cinema's thunder The great strength of cinema is branding ... stepping away from cinema. That's particularly true when you consider that TV costs were up last year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
