Electronic Arts plots first European PR campaign
23 Jul 1999 | by JULIETTE GARSIDE
in the US in 1998. Revenues grew by more than 25 per cent last year. In contrast, cinema box office ...
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BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success
09 Aug 2002 | by MARY COWLETT
, for its innovative cinema and TV ads. Turning product placement on its head, at the beginning of July ...
Talk Loud boosts Disney PC games
11 Dec 1998 | by SIMON ELLERY
to coincide with the UK cinema release of the film on 5 February, and The Lion King: Simba s Pride ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
