Domino's launches Facebook Check-In Deal
23 Jun 2011 | by Sarah Shearman
Cinemas and Nike. Domino's is also launching an online 'Stuffed Crust Quest' to promote the pizza ...
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Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
, and outdoor allowed them to do that with clear, bold messages. Simon Willis Head of GroupM Cinema, Mediaedge: Television steals cinema's thunder The great strength of cinema is branding ... stepping away from cinema. That's particularly true when you consider that TV costs were up last year ...
Profile: Brian Waring, vice-president of marketing and category for Starbucks UK & Ireland
09 Mar 2011 | by Gemma Charles
that will run in the UK across cinema, print and online, introducing the strapline 'You Starbucks. It's bigger ...
Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
's running the marketing department should be sent to the Tower. Luxury cinema The cinema industry ... with the Electric Cinema in Notting Hill offering sofa-comfort, wine and nibbles to the locals who didn't fancy ...
Coffee Republic updates stores to target women
29 Jul 2010 | by Alex Brownsell
customer base. The chain has more than 100 UK outlets, including its concessions in Cineworld cinemas ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
with the big glorious 60s cinema TV commercial we produced that would espouse the brand's philosophy. We ... everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
and cinema campaign that used the optimistic strapline 'The brighter side', the marketing discipline ... value propositions such as its Orange Wednesdays cinema-tickets offer. A self-confessed geek, McHugh ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
on advertiser-funded programming." However, it is not all bad news. Cinema advertising bucked the downturn with adspend increasing by 4.9% year on year. Media agencies suggest that 2009 was the year when cinema truly ... but the number of brands using cinema also increased. Advertisers that had previously shied away from cinema ...
Editor's comment: A case of Woolies thinking
24 Nov 2009 | by Lucy Barrett
online through social media and some cinema ads. It has splashed out on a TV campaign for Christmas ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
