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OPINION: News Analysis - Imagination in the field for Euro 2000 sponsors. Association with one of summer’s biggest sporting events is not just about being seen, but offers a number of PR opportunities for sponsors

, Unilever and Cisco. But what do these brands, and the agencies they employ, think they will get out ...

CAMPAIGNS: Weekly Web Watch - Hi-tech site offers Third World help

Anan. The United Nations Development Programme along with technological backers Cisco are two ...

NEWS: PR EUROPE

: Hill and Knowlton, Edelman and SEIS. LONDON: Cisco hunts for two agencies Cisco Systems ... , and three in Switzerland. European PR manager Sarah Atkinson said that Cisco was also researching the PR ...

NEWS: PR EUROPE

director of EB (UK), Elbrewery s UK sales arm. PARIS: Text 100 takes over Cisco PR Cisco ... will use local industry opinions and case studies as tools to promote Cisco s product value, said ... ,000 a year in fees. Text 100 already co-ordinates Cisco s European PR from London. BRUSSELS ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.