Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
H M 13,485 4% -15 59 Cisco 13,317 -18% New 60 ...
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
including Adidas, American Express, Cisco and Coca-Cola. In Europe, we are always looking for commercial ...
Consumers use social commerce to validate purchases with peers
23 Feb 2012 | by Nicola Clark
works via sensors, which can register if a space is free. According to Cisco there will be 50 billion ...
Andrew Walmsley on Digital: The future of brainpower
30 Nov 2011 | by Andrew Walmsley
business-planning cycles relegate anything beyond five years to 'blue sky'. According to Cisco's chief ...
Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
04 Oct 2011 | by Matthew Chapman
-Benz 27,445 25,179 9% 13 14 Cisco 25,309 23,219 9% 14 8 Nokia ...
Can short-term sponsorship deals ever be made to work effectively? The Marketing Society Forum
03 Aug 2011 | by Staff
OF MARKETING, CISCO The problem is with 'short term', not 'sponsorship'. You may want to boost the fame ... are really the end game? Take a brand like Cisco. Many people say 'I've heard of Cisco; what does it do ...
Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
.85 -11.11 8 Dell Electronics 58.81 11.08 9 Cisco Business ...
Yell hires consumer and brand chiefs in transformation plan
14 Jul 2011 | by Sara Kimberley
Bob Gregerson has taken the role leading Yell's newly created consumer division and Chris Landry will become the group head of brand and design. Both join from telecoms supplier Cisco and will report to Yell's group chief executive Mike Pocock. At Cisco, Landry was senior executive director ...
Brand Health Check: BlackBerry
07 Jul 2011 | by Rachel Barnes
with the Flip video camera, discontinued by Cisco earlier this year. RIM's consistent failure to provide a ...
LOCOG puts brands on alert over 'ambush' ads
21 Jun 2011 | by John Reynolds
, ArcelorMittal, Cadbury, Cisco, Deloitte, Thomas Cook, UPS Tier three - Aggreko, Airwave, Atkins, The Boston ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
