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Diary: Gunners get gig again

26 Apr 2012

This picture of the Euro RSCG creative boss with some of the Arsenal players is evidence of his latest gratuitous use of the club for advertising purposes (it was Moira's idea to cast Thierry Henry in the original Renault Clio ads). The Arsenal players pictured here are in his latest Citroen spot getting a ...

Nissan's soaring sales: the strategy behind the success

19 Apr 2012 | by Alex Brownsell

BMW, Peugeot, Citroen and Toyota. Prime Minister David Cameron even used a trip to Japan last week ...

Citroen ties up with Facebook for 'first' crowsourced production vehicle

03 Apr 2012 | by Alex Brownsell

Citroen is collaborating with Facebook on an app that allows users to create a new version of its C...at Citroen UK, said: "This is crowdsourcing in action. The New C1 Connexion will be a car created ... , said: "[Citroen has] built the experience around people, so their fans can have a personal experience ...

Citroen pushes DS5 model with interactive mailer

12 Mar 2012 | by Ed Owen

Citroen has invested in a direct mail campaign, designed with a personalised digital dimension..., Citroen UK said: "Acuity's latest idea to create an engaging experience that bridges the gap between print ... piece, possibly personalised with a dealer's details. This represented an opportunity for Citroen UK ...

Work debrief - Brands play part in Virgin Media's buffer experience

01 Mar 2012 | by Andrew Stephens

?" The brave brands that have come in to help us execute this idea are Yeo Valley, Magners and Citroen ... stakeholders. This was made possible through our contacts at OMD UK (Citroen), The Red Brick Road (Magners ...

Citroën replaces LateRooms.com as sponsor of Sky's An Idiot Abroad

26 Aug 2011 | by Oliver Luft

, followed by the strapline: "'An Idiot Abroad' sponsored by the new Citroen DS4. A bit much for some ...

Punter Appeal - Euro RSCG London

22 Jul 2011

Virtuous circle - 5.24 V05 Headless - 4.99 Peugeot Envy, whodunnit - 4.89 Citroen Orla ...

Reebok still fails to publicly back Giggs

08 Jun 2011 | by John Reynolds

Citroen. Nigel Currie, director of sports marketing agency, Brandrapport, said: "I would have thought ...

Design Report: Open source - the art of creative collaboration

14 Apr 2011 | by Scott Billings

. Coca-Cola's tie-ups with fashion designers including Manolo Blahnik and Matthew Williamson; Citroen ...

Ruling the world: Adland's super six

01 Apr 2011

to One, Lattitud, iGlue, Mobext Biggest Clients: Reckitt Benckiser, Sanofi-aventis, PSA Peugeot Citroen ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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