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Private View: Justin Tindall and Rory Sutherland

With work from Weetabix, Reggae Reggae Sauce, Department of Health, Citroen, Mars and VW....'t have an idea. Another idea that requires a search party is brought to us by Citroen and its DS5. A ... on health statistics?) Mars and Citroen both use famous footballers for borrowed interest. But System ...

Citroen Euro RSCG London

It might be French, but it has the moves in this dance spectacular that sees the new Citroen C4 turn into a Transformer-style robot and dance like Justin Timberlake. The 30-second spot, produced by Spy Films in Toronto, looks great. Post production by visual effects house The Embassy. ...

Citroen 'dolphins' by Euro RSCG

Capitalising on the playful and friendly nature of the C3, this execution sees a fleet of C3 cars leaping and diving through the sea like dolphins. To make the action as realistic as possible, dolphins were studied in huge detail and the footage was then recreated with cars in CGI. Live action filming...

Citroen C5 'unmistakeably German' by Euro RSCG

French car maker Citroen has launched a marketing campaign that positions its new C5 model as more German than the Germans . The car, aimed at the company car market, is backed by a campaign ... provides a twist when it is revealed that Citroen doesn t want to be German at all, and in fact the car has ...

Citroen 'C1 journey' by Euro RSCG London

Euro RSCG London has created a press campaign for the Citroen C1, which highlights the car's eco-friendly and economical attributes. The execution shows an illustration of the model taking a journey from Dover to Gretna Green. The C1, which costs around £6,000, does 68.9 miles to the gallon, and according to the ad, can go ...

Citroën 'staying alive' by Euro RSCG

The Citro n C4 Carbot boogies his way around New York to the sound of the Bee Gees in a new campaign created by Euro RSCG London. Citroen Carbot goes Saturday Night Fever ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.