The week in marketing
08 Dec 2009
-emission reduction targets by signing up for its products and services. Separately, French car manufacturer Citroen ...
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Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
45%. Clients include: Greene King, Citroen, Bang Olufsen TDA Founded 1996. Managing director ...
The week in marketing
04 Aug 2009
, includes the words 'high, medium and low', percentages of GDAs and 'traffic lights'. - Citroen heritage ad Citroen has launched a TV campaign to mark its 90th anniversary. The ad, by Euro RSCG Paris, focuses on its design heritage by showing an array of Citroen models produced since the brand's launch ...
Citroen hires CMW
05 May 2009
Citroen has hired CMW to handle its below-the-line account following a pitch. CMW already works
The week in marketing
28 Apr 2009
. - Citroen UK reshuffle Citroen UK managing director Xavier Duchemin has been promoted to the role ...
Branding: Brand in the news - Citroen
17 Feb 2009 | by Chris Westlake, Managing partner, Weapon 7
I'll be honest, when I first saw Citroen's refreshed identity, it didn't bode well...., Citroen. ...
The week in marketing
17 Feb 2009
communication 4. Marketing community challenges Twitter's plans to charge brands 5. Citroen brand unveils new ...
Branding: Citroen launches updated identity
10 Feb 2009 | by Alex Brownsell
Citroen has revamped its corporate identity to modernise the brand and improve its appeal to style...rebranding exercise at the French car manufacturer since 1985. Citroen's red and white colour scheme has been ... will extend to all future campaigns, as well as dealership material and point-of-sale marketing. Citroen has ... and instantly recognisable as Citroen, but force consumers to reconsider the brand.' Citroen also plans ...
Car manufacturers face uphill battle to shift new cars
11 Nov 2008 | by Lucy Barrett
at Citroen UK. 'We are doing a lot to increase understanding of our CO2 emissions, but we have a lot ...
Government's £100m electric car scheme draws mixed response
28 Oct 2008 | by Alex Brownsell
A 20m project will see low-emission vans rolled out to a selection of local councils, including Liverpool, Leeds, Glasgow and Newcastle. Leading car manufacturers such as Ford, Citroen, Mercedes ... would be allowed to use the funding for their own marketing campaigns. A Citroen spokesman said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
