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Planet Media - A speed-read guide to the major developments of the week

InterContinental Hotels Group, Havas Media, MediaCom EMEA, PSA Peugeot Citroen, Yahoo, MySpace UK...Citroen is reviewing its estimated 350m pan-European media. OMD handles the 67m UK business and PSA ...

WAP strategy pays off for Citroen

Series. Citroen's new C5 aimed to offer drivers a German-quality build at a mass-market price...Client: Citroen Agency: OMD UK Lead planner: Sarah McBeath Strategy The campaign was built around the "Unmistakably German" proposition - a German car (in terms of build-quality) made ... , period-on-period sales for the Citroen C5 were up 63% for the year to date. Sarah McBeath, associate ...

Online's best take centre stage

of playing the lottery online and in boosting online registrations. OMD and Citroen UK won the inaugural best mobile advertising campaign for its work on the launch of the Citroen C5 - the first time an award has been given out for planning specifically in this medium. Citroen C5 made a splash with its ...

Starcom scoops major honours at AOL Online Planning Awards

and in boosting online registrations. OMD and Citroen UK won the best mobile advertising campaign for the work on the launch of the Citroen C5 the first time an award has been given specifically for planning ...

Industry reaction - Reasons to be cheerful despite current flat ad trading

to maintain investment. GRAEME ADAMS, business director, OMD UK Motor clients include Citroen The main ...

Brand Barometer - French drive deep into German territory

Citroen's Bavarian-themed ad for the C5 sparks the car-maker's highest quality score on BrandIndex....Citroen s ad for its C5 model first aired on 2 April, resulting in the French automotive ... (the Citroen C5), as he drives through the mountainous region. The car then pulls into a town, where ... Paris during the Allied occupation of Paris in 1814. The ad ends with the tagline: The Citroen C5 ...

Weather Channel relaunches website advertisers

eType is handling weather.co.uk's ad sales and advertisers include Citroen, Pantene, BA and American ...

Ads to launch via Tesco Mobile portal

for Tesco Mobile s portal. Brands set to advertise on the site include Cancer Research, Citroen and direct ...

CSA launches advertising research tool

. The first film, which will be sent out today, will examine the effectiveness of the Citroen C3 Dolphins ad ...

Brand Barometer - Nissan's ad shows predatory instinct

Following Citroen's now-famous ads featuring cars transforming into dancing (and in one case ice ... Nissan's new campaign though is intended to be far more macho and rugged than the funky Citroen ads ... 't tackle terrain any more rugged than a Chelsea school run. Where Citroen had its cars changing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.