Green concerns remain on marketing agenda despite the economy
07 Apr 2009 | by Claire Murphy
that its clients include EDF Energy, Peugeot-Citroen and the Carbon Trust. The agency offsets its CO2 ...
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Brands face trust crisis
04 Aug 2009 | by Nicola Clark
perform-ance,' he says. 'For example, you pay more for a Mercedes than you would a Citroen, as you assume ...
Spoof viral ads - threats and opportunities
27 Jan 2009 | by Gemma Charles
than transparent fashion. Last year a viral spoofed Citroen's 'Transformer' ads, racking up more than 1m views on YouTube. The film, a suspiciously slick production, shows the Citroen car frustrating ...
When brands fake their nationality
04 Mar 2008 | by Jane Simms
considerable risks, even if, as with Citroen s latest ad for its C5 model, it is done tongue ... to build on their own brand heritage, he adds. It is not as though Citroen is lacking in this department ... tradition, he says. Olins warns that denying its own great heritage will damage the Citroen brand. A ...
P&G widens lead over Unilever among top 100 advertisers
19 Feb 2008 | by Amanda Nottage
.9 35 Coca-Cola 32.89 5.2 36 British Gas 31.92 23.8 37 Citroen 31.83 -10.2 38 ...
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
Citroen 5.01 5.85 0.84 4 Suzuki 5.89 6.66 0.77 5 Honda 7.20 7.86 0.66 6 ...
The Work: New campaigns - UK
19 Oct 2007
him dump her and come home with me." CITROEN - DIFFERENT IS EVERYTHING CREDITS Project: Different is everything Client: Ian Hughes, UK marketing director, Citroen Brief: Increase Citroen fleet ... London has created a print campaign for Citroen, featuring its founder Andre Citroen, in a bid ...
Top 100 Advertisers spend less on TV
09 Feb 2007 | by Jane Simms
PC WORLD 36 2.35% 31 CITROEN 35 9.26% 32 BEIERSDORF 35 -0 ...
The Work: New Campaigns - UK
09 Jun 2006
by 4 per cent overall for 2005. CITROEN - ICE SKATER Project: Ice skater Client: Mike Ibbett, marketing director, Citroen UK Brief: Continue the "alive with technology" positioning Creative agency ... "transformer" ad for the Citroen C4. However, in the latest spot, instead of dancing in a car ...
The Work: New Campaigns - UK
05 Aug 2005
style-conscious 18- to 25-year-olds. CITROEN - CITROEN C1 LAUNCH Project: Citroen C1 launch Client: Mike Ibbett, marketing director, Citroen Brief: Show how buying a C1 leaves customers free to spend ... and weekend supplements THE LOWDOWN Citroen has unleashed a new advertising attack on its rival, Ford ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
