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Thomas Cook plots marketing overhaul with new appointment

to pick up the account as a result of ending its relationship with private airline CityJet, which it had ...

CityJet builds brand with emotive repositioning

CityJet, the London based airline, is repositioning itself as a "premium but friendly" carrier...CityJet's position as the largest carrier from London City Airport and moves away from network, price ... and LinkedIn. Christine Ourmi res, chief executive, CityJet, said: "Over the past 12 months CityJet has ... ." In September 2009 CityJet launched its first ever campaign, focusing on the ease of flying from London City ...

CityJet rolls out debut ad campaign

LONDON - Business airline CityJet is rolling out its first ever ad campaign, focusing on the ease..., and will be backed with live CityJet departure information being displayed on the Reuters News ticker at Canary Wharf. In effect we need to raise awareness of two brands - CityJet and London City Airport,' said Patrick Edmond, general manager commercial at CityJet. The creative shows a direct comparison with travel and check ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.