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CityJet hands £4m ad account to Beta

CityJet, the London-based airline, has appointed Beta to handle its estimated £4m pan...for evolving CityJet's 1m 'Now We're Flying' campaign, launched last September by Euro RSCG. A new campaign for CityJet, a subsidiary of Air France, will be rolled out in the summer across TV, digital and direct, pushing the airline's key business routes. Andre Cini, commercial director, CityJet, said: "The ...

CityJet calls £4m advertising pitch

CityJet, the London-based airline, has called a review of its estimated £4 million pan...markets. The appointed agency will be responsible for ramping up CityJet's advertising activity over ... City Airport. Euro RSCG created CityJet's recent 1 million marketing push, which was the biggest since it took over the Belgian carrier VLM Airlines in 2009. The campaign aimed to reposition CityJet ...

Thomas Cook plots marketing overhaul with new appointment

to pick up the account as a result of ending its relationship with private airline CityJet, which it had ...

Sandals appoints the7stars to £3.5m media account

in the travel sector, having worked for a number of travel businesses including CityJet. They showed us some ...

CityJet builds brand with emotive repositioning

CityJet, the London based airline, is repositioning itself as a "premium but friendly" carrier...CityJet's position as the largest carrier from London City Airport and moves away from network, price ... and LinkedIn. Christine Ourmi res, chief executive, CityJet, said: "Over the past 12 months CityJet has ... ." In September 2009 CityJet launched its first ever campaign, focusing on the ease of flying from London City ...

CityJet rolls out debut ad campaign

LONDON - Business airline CityJet is rolling out its first ever ad campaign, focusing on the ease..., and will be backed with live CityJet departure information being displayed on the Reuters News ticker at Canary Wharf. In effect we need to raise awareness of two brands - CityJet and London City Airport,' said Patrick Edmond, general manager commercial at CityJet. The creative shows a direct comparison with travel and check ...

CityJet selects Euro RSCG for pan-European account

LONDON - Euro RSCG London has won the pan-European advertising account for CityJet....The agency picked up the business following a final shoot-out against Grey London. CityJet is a ... will also include highlighting some of the recent developments at CityJet, include the 180 million acquisition of the Dutch airline VLM. The purchase of VLM transformed CityJet into one of the largest ...

CityJet calls pitch for European task

LONDON - CityJet, the Air France subsidiary, has called a pitch for its pan-European ad account....several networks. CityJet, which operates flights for business passengers on routes between European ... to the business community. The brief will focus on bringing together the different measures CityJet has taken ... operations between London City Airport and nine European countries. The purchase of VLM transformed CityJet ...

Government lambasted for failing to promote Ireland after September 11

In a confidential report leaked to the Irish Independent , Aer Lingus, Cityjet and Ryanair have criticised the Irish tourist board, Bord Failte, for "not doing enough advertising and promotion" in the wake of the September 11 terrorist attacks that saw numbers of tourists plummet. The Irish tourist industry has ...

CAMPAIGN DIARY: No crying on the hard shoulder from O’Shea

airport and was feeling very proud of herself - until Cityjet called to say that none of the flights ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.