Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
virtual window shopping in three of its central London stores to sell F F clothes, which have ...
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Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
Jacobs clothes act as a substitute for purchasing these items? In other words, has curating ...
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
smaller central London stores, to push its F&F clothing range....not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... the clothes directly from their smartphones. Passers-by who have the Aurasma app can point their mobile ... then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...
Novak Djokovic to wear Uniqlo at French Open
24 May 2012 | by John Reynolds
ambassador, who will wear its sports range of clothes at tournaments....The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future product lines, as well as developing its functional wear. Uniqlo has previously launched a Twitter ...
Danny Rogers: Maude's comms plan may be too austere
24 May 2012 | by Danny Rogers
clothed in the latest marketing speak. ...
Is Saturday key for brands?
24 May 2012
We've always known that daily newspapers have their biggest sale on a Saturday. Not for nothing is there a far bigger Saturday print run than on weekdays - and circulation directors have always kept media agencies abreast of the unofficial figures. Advertisers have therefore cut their cloth accordingly ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company Under Armour recently announced ambitious plans to expand further in Europe. Owned by billionaire Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
. It has admitted its offer in its Good tier of clothing was not strong enough and added ... by Joanna Lumley, which is encouraging consumers to recycle old clothes when buying new clothes. Marc ... S is overhauling its stores in order to make navigation easier and segment them through the clothing sub brands ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
, in the US Keds has had a revival and is now expanding from shoes into clothing, and TV shows such as Charlie ...
Sky opens creative agency talks
17 May 2012 | by Anne Cassidy
twist on Snow White , The Emperor s New Clothes and The Princess And The Pea . WCRS has worked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
