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Burberry boosts 'fast fashion' approach with Jubilee campaign

29 May 2012 | by Nicola Clark

online and in-store a season ahead of traditional drop dates....25 global flagship stores this year, allowing consumers to place immediate orders from the collection ...

Barclaycard returns to TV for PayTag campaign

28 May 2012 | by Alex Brownsell

such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...

Apple welcomes former Dixon boss with £36m 'golden hello'

28 May 2012 | by Nick Batten

Johnson, who left Apple last June to take the helm of struggling US department store JC Penney. Browett has been tasked with expanding Apple's retail presence from its current portfolio of 361 stores ...

Are you suffering from a digital eating disorder?

25 May 2012 | by Nicola Clark

Jacobs clothes act as a substitute for purchasing these items? In other words, has curating ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

contributions and opportunities from a complex web of levers' including social media, in-store and shopper ...

Novak Djokovic to wear Uniqlo at French Open

24 May 2012 | by John Reynolds

ambassador, who will wear its sports range of clothes at tournaments....The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future product lines, as well as developing its functional wear. Uniqlo has previously launched a Twitter ...

The changing face of music tie-ups

24 May 2012 | by Sarah Shearman

and Levi's last year for a series of gigs in the latter's store on London's Regent Street. Significant ...

Brand builder: Under Armour

24 May 2012 | by Kim Benjamin

Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company Under Armour recently announced ambitious plans to expand further in Europe. Owned by billionaire Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 2012

to the Financial Times sidestepping the Apple store to put its app serverside, or Innocent's 'Tweet and eat ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

a good way to evolve the in-store experience to keep pace with technology, and one that has been used effectively by Apple. Consumers are also using mobiles to research in-store and this creates a ... need to make mobile a key part of the in-store experience, ultimately creating another POS channel ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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