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Everything Everywhere and Stagecoach trial mobile contactless fares

The companies have begun a trial on Stagecoach's bus network in Cambridgeshire. It enables bus passengers to receive, store and validate their bus tickets via an app for Quick Tap-enabled Orange phones. The trial will run for three months. If successful, the technology could be rolled out wider across bus ...

Aurasma head Martina King departs amid HP turmoil

virtual window shopping in three of its central London stores to sell F F clothes, which have no physical presence in the stores due to lack of space. Follow Matthew Chapman at @mattchapmanUK ...

Tesco pushes virtual clothes in small London stores

smaller central London stores, to push its F&F clothing range....smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ... The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ...

Shopping for brands

Brands struggling to activate sales in-store should welcome the latest mobile innovations.... But using mobile to activate sales of brands in-store is a much harder nut to crack. As things stand ... to allow customers to scan QR codes for products in-store, which then creates a "like" and a post ... awareness, few consumers will scan products in public and they certainly won't in-store. Ensuring brands ...

A Continuous Conversation

Instagram launched in the Apple App Store. By Christmas, it had one million users; a year later, it had ten ...

Half of UK internet users say online ads worth it for free content

to store and process information on a consmer s device. Last week the IAB, along with other industry ...

Trinity Leeds kicks off online hype ahead of 2013 opening

. In addition, 10 international retailers are planning to open their first UK stores in Trinity Leeds ...

Lush ad banned over claims that reptile trading was driving species to extinction

points in the ad. These included four complainants one of whom worked for a reptile store saying ...

MasterCard unveils PayPass digital wallet

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a ... store of the payment industry. Marion King, MasterCard UK and Ireland president, said: "The current ...

Wagamama installs Blippar technology for diners

Diners in all 80 of the restaurant's outlets around the UK will be able to use the chain's free in-store Wi-Fi to find out more about the Wagamama Lounge, which will be popping up at this year's festivals. Users can access the information by first downloading the Blippar app to their smartphones ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.