Let actions speak louder than words
16 Sep 2005
and journalists that in all TV adverts, at least one designated healthy option would be shown.' In-store ...
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News Brief: Idea Generation wins brief
06 Jun 2008
CONSUMER: Idea Generation has won a brief from Haymarket to promote its Clothes Show Live, eve
RNIB shuns 'trick or treat' for Hallowe'encampaign
02 Sep 2005 | by Alex Black
Hollywood animation to be released around Hallowe'en. Asda's in-store opticians will promote the scheme ...
Voluntary Sector: Cancer Research in 'heritage' runs
12 Aug 2005
, with promotions in-store and by encouraging its workforce to participate in the runs. Robinson said regional ...
CIPR Excellence Awards 2005: 'Survival' competition drives new Phone Book - Consumer Relations
15 Jul 2005
Campaign: The Phone Book Client: BT PR team: Band Brown Communications Timescale: April-September 2004 Budget band: £100,000 to £1,000,000 The popularity of online search engines, new directory enquiries firms and the use of mobiles to store numbers have all affected the relevance ...
CIPR Excellence Awards 2005: Corporate Social Responsibility - ITV gets Britons walking with stepometer events
15 Jul 2005
. Results More than half a million Stepometers were distributed through the high-street stores of O2 ...
Fashion show row sees Spin resign
17 Jun 2005
and PR for clothing brands Benjamin Kirchhoff, Fenchurch and Firetrap. 'We had concerns about being ... among clothing brands. The inaugural show, organised by Elgin Events, takes place at London ...
Public Sector Brief: The Resource Recovery Forum
10 Jun 2005
found that cloth and disposable nappies have an equal effect on the environment.
Public Sector: Worcestershire urges locals to abandon the car
10 Jun 2005
is handling both consumer and trade PR for the Birmingham-based company, which plans to add 20 stores to its ...
CSR: Diversity takes centre stage
08 Apr 2005
, the PR opportunities can seem to flow effortlessly, as Rachel Fellows, head of PR at Asda - the store synonymous for employing older people - explains: 'In 2001 we were about to open our store in Broadstairs ... .' The campaign was such a recruitment and media success that the policy has spread to all Asda stores ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
