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Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

and amplification of an in-store promotion....contacted to spread news of the promotion. To drive people in-store, Londoners received 50 per cent off ... , took a picture of it and then presented it in-store, they could receive money off their meal. A ...

Claire Beale: History suggests DDB can be revived by A&E

24 May 2012 | by Claire Beale

Right back in January, when the main topic over the drinks table was what 2012 had in store, one

Consumer: Lego builds brand quality at St Pancras

18 May 2012 | by Hannah Crown

compared with the same period a year earlier. Hamleys' concession store, which usually only sells own-brand products, agreed to stock Lego during the promotional period. The store also ran a 'Guess the number ...

VCCP wins Laithwaites advertising account

17 May 2012 | by Jeremy Lee

The business moves from Watson Phillips Norman, which did not repitch. Laithwaites has traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been tasked with relaunching the brand later this year in order to build greater awareness. The family ...

Luxottica holds pitch for global media account

17 May 2012 | by Maisie McCabe

Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a

Sky opens creative agency talks

17 May 2012 | by Anne Cassidy

twist on Snow White , The Emperor s New Clothes and The Princess And The Pea . WCRS has worked ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

Brands struggling to activate sales in-store should welcome the latest mobile innovations.... But using mobile to activate sales of brands in-store is a much harder nut to crack. As things stand ... to allow customers to scan QR codes for products in-store, which then creates a "like" and a post ... awareness, few consumers will scan products in public and they certainly won't in-store. Ensuring brands ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

Instagram launched in the Apple App Store. By Christmas, it had one million users; a year later, it had ten ...

'Embarrassed' WPP supports war veterans after creating Falklands ad

10 May 2012 | by Anne Cassidy

s clothes would suffice: none of the gear he wears is Nike s, nor the shoes, neither the clothing." "The ...

Chandler Chicco Companies

09 May 2012

, related email traffic and reviews on both iTunes and Android stores. Results for the campaign included +26 ... in the App Store, positive anecdotal feedback from a broad variety of stakeholders and significant repeat ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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