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Right back in January, when the main topic over the drinks table was what 2012 had in store, one
agencies abreast of the unofficial figures. Advertisers have therefore cut their cloth accordingly ... efficiently. Store and product launches will benefit from increased Saturday circulations, which are, in some ...
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...Sainsbury s stores were participating in Brand Match. It is not clear whether this point was accurate. Sainsbury's responded that the stores participating in the scheme accounted for 70% of its total in-store ... stores were participating in the scheme. It found that the phrase used in the TV ad "excludes Locals ...
The business moves from Watson Phillips Norman, which did not repitch. Laithwaites has traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been tasked with relaunching the brand later this year in order to build greater awareness. The family ...
Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a
twist on Snow White , The Emperor s New Clothes and The Princess And The Pea . WCRS has worked ...
under pressure, so the sector has had to cut its cloth accordingly, but Trinity Mirror has been one ...
audiences instantly. Wood praised Apple's magazine app store, Newsstand, for influencing the progression ...
Brands struggling to activate sales in-store should welcome the latest mobile innovations.... But using mobile to activate sales of brands in-store is a much harder nut to crack. As things stand ... to allow customers to scan QR codes for products in-store, which then creates a "like" and a post ... awareness, few consumers will scan products in public and they certainly won't in-store. Ensuring brands ...
Instagram launched in the Apple App Store. By Christmas, it had one million users; a year later, it had ten ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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