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Editor's comment: Google's evolution is key

and self-drying clothes. ...

The iPad bandwagon rolls into town

Apple's Regent's Street store in London last night and into the early hours of this morning, hoping ... Currys and PC World as well as through Apple's own stores. The iPad is selling at a starting price ...

Asda acquires Netto UK stores

stores of Danish budget retailer Netto....smaller store format. Netto's no-frills positioning is also close to Asda's focus on value. Asda said in a statement: "Asda's move to acquire all Netto's UK stores is a key strategic building block ... 's commitment to its smaller stores division." The acquisition is good news for the UK's jobs market, as Asda ...

Digital Work: From brief to browser

freestyle footballer was filmed performing tricks clothed in the new kit. The tricks could be performed on ... to action generated click-throughs to the online store, and social media tools were built into the site ...

Masterclass: Personalised ads

for targeting is collected and stored. Work with reputable vendors only. 4. Always evaluate targeting options ...

Future TV: Telly's vision

window in its Carnaby Street store in 2008 that offered consumers the ability to scroll through ...

Reinventing marketing: Behavioural economics will shake marketing to the core

of emotional 'added value'. Clean clothes for your kids meant that you had the emotional satisfaction of knowing you were a good mother. How much better is that than just having clean clothes? Trouble is, much ...

Whatever happened to fair play?

the client. An agency was pitching for a clothing retail chain s account. The marketing team told ...

Brand Health Check: Bold

machine technology, consumers have a greater desire for cleaner clothes of differing fabrics and greater ...

Helen Edwards on Branding: From checkout to grave

in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... -journeys, providing small but welcome improvements in credit cards, service stations, mobile phones, clothes and homes ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.