McDonald's trials McWaiter service
16 May 2012 | by John Reynolds
number of similar, cutting-edge initiatives at a concept store. Follow John Reynolds on Twitter ...
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A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
Instagram launched in the Apple App Store. By Christmas, it had one million users; a year later, it had ten ...
Brand Manager of the Week: Natasha Whiting
16 May 2012
to the Burning Man festival. What was your finest hour? Seeing Clothes Show Live boss Gavin Brown in a ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
be pushed via in-store giveaways of gaming packages. The brand will also offer the chance to win tickets ...
Store brands gain ground on national brands
15 May 2012 | by Heather McCarthy
The majority of British consumers perceive store brands to be the same as or better than national...In recent years, store brands have been doing battle with national brands to win over consumers ... consumers have perceived store brands to be the same as or better than national brands on all attributes ... that while the majority of British consumers still perceive store brands to be the same as or better than ...
Hobbycraft picks Euro RSCG to support major expansion
14 May 2012 | by Hannah Crown
in the process of rebranding all 62 stores, having launched a major programme last May. It plans to open 14 more by the end of the year and has ambitions to more than quadruple in size to 180 stores during the medium term ... Marshall. Marshall said: We are redesigning our stores to be much more vibrant and friendly, and to have ...
Tesco escalates voucher war with Clubcard exchange campaign
14 May 2012 | by Matthew Chapman
The month-long Clubcard Exchange promotion launches today (14 May) and will allow customers to change 5 of Clubcard vouchers into a 10 exchange token, which can be spent on a range of non-grocery products including clothes, furniture, toys and electrical goods. A television and radio campaign ...
Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
online, to the intricate science of in-store pathfinding, the holy grail for retailers is putting what ...
Staples on agency hunt to attract small businesses
14 May 2012 | by Sara Luker
. The brand has opened more than 135 stores in the UK and is growing at a rate of five stores per year. ...
Paul Smith
14 May 2012
around with an arty crowd he met after his accident. His employer, a clothing warehouse, also spotted his ... interest in fashion led to Smith opening a clothing boutique in Nottingham. Soon he began making a few ... of the brand's flagship store. That's pretty bonkers in purely business terms, but success can fall out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
