From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
contributions and opportunities from a complex web of levers' including social media, in-store and shopper ...
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Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
virtual window shopping in three of its central London stores to sell F F clothes, which have no physical presence in the stores due to lack of space. Follow Matthew Chapman at @mattchapmanUK ...
BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
, is happy to be less 'gut' and more research-oriented. It sets great store by testing advertising ...
The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity
26 Aug 2011 | by Oliver Luft
and communications needs. Sky is also expanding its 300-strong chain of retail stores to demonstrate the services ...
Andrew Walmsley on Digital: The future is cheap
27 Jul 2011 | by Andew Walmsley
about cloud computing, and potential regulatory problems where personal data is stored internationally ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
food within easy reach' campaign. As the supermarket chain continues to integrate the Somerfield stores ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
for new products. Innovation still excites them, and our marketing and in-store communications have been ...
PlayStation, Nike and First Direct debut in the BR App Chart
19 Jan 2011 | by Staff
. The number of apps downloaded from Apple's app store is due to hit the 10 billion mark in the next few days, with the company announcing record results and opening a new Mac App Store, all in the past few weeks ...
The Year Ahead
11 Jan 2011 | by Nicola Clark
in store, from 'apps with eyes and ears' to a resurgence in ethical shopping.
JCDecaux expands Waitrose network
06 Jan 2011 | by Maisie McCabe
JCDecaux's existing footprint of 91 scrolling panels, each with three faces, across 84 branches of Waitrose will expand to 111 panels across 104 stores by the end of January 2011. The new stores include Brighton, Kenilworth, Sidmouth and Newbury, and follow a similar expansion that took place last year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
