King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
by 99% over the past three years. He said: "It's tough for us to compete with the big guys in stores ...
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Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... service. There are currently around 30 icons, which are being rolled out to 2,500 stores nationwide ... surgeries in its larger stores. Bainbridge said: "Where there is an opportunity for a doctor or dentist ...
Unilever to mark sustainability efforts through corporate campaign
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign which forms part of Unilever's Sustainable Living Plan, will aim to encourage more sustainable behaviour such as using less water when washing clothes while promoting the sustainability of its brands. The move marks a major push by Unilever to drive awareness of its corporate brand. Its ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
generated was worth the cost of the free coffees. Cranna, who went on a multi-store tour from Canary ... are the people that work in the stores,' adds Cranna. 'If we do something that is not as well tied to our values ... on every corner, by UK store numbers it is a distant second to Costa, which has more than 1300 outlets ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
off-shelf presence in store. Being more demanding of your shopper marketing Too much shopper activity has the look and feel of work executed on the hoof. The question shouldn t be what can we get in-store ... -shelf options and different layers of in-store comms. Get the most from your shopper activities whatever your ...
John Lewis to open dedicated Olympic shops
10 Apr 2012 | by John Reynolds
John Lewis is to roll out 29 dedicated Olympic shops within its department stores, as part of its...is the official retailer of London 2012 and, within its London 2012 stores, will sell mugs, clothes, sports ... John Lewis will also dedicate space to selling London 2012 merchandise in its smaller stores ... of the plan. John Lewis already has a London 2012 store wihtin its Stratford store in East London, which ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
advertising, digital, PR and design and in-store and organised the same way so they could be integrated ... ? A: There's a brand called Under Armour [a US sports clothing and accessories company] started ... with this great product for making clothes. It became a fashion statement about superior performance. What I love ...
The Body Shop signs up Lily Cole as global brand ambassador
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
to boost sales. The new Pulse Boutiques are a combination of brand new stores and remodelled existing stores rolling out globally, the first of which will open in Hungary in April this year. The Body Shop claims the stores are interactive and focused on beauty, which will inform consumers about the brand ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
and strong in-store execution drove our positive performance ,' he said last month, as he announced that 2011 ... - To ensure the latest campaign is executed to plan in all countries, right through to in-store. - To make ...
Dove launches campaign to support self-esteem programme
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Ogilvy Mather, forms part of a 1.6m drive and breaks on TV, supported by an on-pack promotion and in-store activity. The ads will carry the strapline, "Together we can make a difference. Dove brings self-esteem education to girls". Ali Fisher, brand manager of Dove Skin, Unilever ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
