Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
online, to the intricate science of in-store pathfinding, the holy grail for retailers is putting what ...
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Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a ... store of the payment industry. Marion King, MasterCard UK and Ireland president, said: "The current ...
Vodafone revamps global comms with new hires and City agency
22 Mar 2012 | by Alec Mattinson
. October 2010 UK Uncut protesters forced the temporary closure of a number of the firm's stores. ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Journey study on January have used their phones in store, while 55% of them have conducted an internet search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ...
How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
14 Mar 2012 | by Alex Brownsell
begins at the airport. By using Visa products, both athletes are able to change clothes and arrive ...
RBS-branded rugby app converts 50,000 downloads
21 Feb 2012 | by Daniel Farey-Jones
, according to Jam. Its profile was raised on the Apple App Store by being featured as a "new and noteworthy ...
MasterCard extends Champions League sponsorship
13 Feb 2012 | by Alex Brownsell
MasterCard online store. The brand said it would look to offer "bigger and better" experiences for fans ...
What's in store for 2012?
11 Jan 2012 | by Kate Magee
As the UK gets ready to showcase itself to the world through the Queen's Diamond Jubilee and the Olympic Games, Kate Magee does some crystal ball-gazing to predict the key issues facing the PR industry.
Virgin Money undertakes Branson stunt as part of ad campaign
10 Jan 2012 | by John Reynolds
Rock store to Virgin Money. Virgin Money has pledged to rebrand all 75 Northern Rock stores ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
