Public Sector Brief: Selfridges hired
15 Apr 2005
is well known for creating the department store's themed months - which have so far included a Bollywood
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PartyPoker call to UK gamblers
15 Apr 2005 | by Ian Hall
The brand has teamed up with Selfridges' 'Vegas Supernova' event, which kicks off on 22 April. Various in-store celebrity events are planned. PartyPoker is run by PartyGaming, a Gibraltar-based firm. PartyGaming brought in Financial Dynamics to handle corporate and City PR earlier this year (PRWeek, 4 ...
One&Only brings in specialist duo
15 Apr 2005 | by Ian Hall
The Kerzner International-owned company has called in start-up outfit Mango PR to promote the brand to travel journalists. The Communication Store, meanwhile, is targeting fashion and beauty editors to promote facets of One Only's offer, such as its hotels' luxury spas. One Only PR director Julia Record ...
Media Analysis: Runners head for the mainstream
08 Apr 2005
, clothing, exercise equipment or MP3 players. PROs are missing a trick if they don't consider running ...
News Analysis: Nike's reputation in spotlight again
01 Apr 2005
- 1988 Launches 'Just Do It' campaign - 1996 NikeTown stores become focal point for anti ...
HMV seeks agency for download task
01 Apr 2005 | by Tom Williams
to download music and video in-store or through the company's website. HMV will compete with downloads ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
