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Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully-clothed ...

Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing

The amateur footage and ad for the toddler's parents' dance supplies store, has now been viewed 9.6 million times since it was posted in the middle of March. Two-year-old Stokkebroe has since had a dancing shoe in the store named after him, with more videos his other routines gaining around 100 ...

April Fools' Day: Which brands got involved?

and inviting customers to come to stores to exchange keys. Finally, Google issued a version of Google Maps ...

Land Rover launches Discovery 4 spot

The ad features a couple repeatedly dropping off their dirt-covered adventure clothes in their local dry-cleaners. The owner appears increasingly confused until he sees the couple drive off in their Land Rover. It ends with the line: "Been anywhere interesting lately?" RKCR/Y R said the campaign ...

Campaign Viral Chart: Dancing toddler knocks Kony off top spot

,754 shares and seven million views, after appearing in an ad for his parents' online dance supplies store.

Land Rover 'dry-cleaners' by RKCR/Y&R

In the ad, a couple continuously drop off their dirt-covered adventure clothes to the dry-cleaner to the bemusement of the owner, until he sees their Discovery 4 outside. It uses the line: "Been anywhere interesting lately?" The TV spot, which will be supported by print and digital display, was created ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Journey study on January have used their phones in store, while 55% of them have conducted an internet search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ...

The seven sins of content marketing

the equivalent of having someone stand in front of them at a department store and give a long explanation about ...

Aston Martin secures first brand tie-up with Hackett

The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...

Mini opens first UK 'store' at Westfield Stratford

BMW-owned car brand Mini has opened its first UK pop-up store at the Westfield Stratford shopping...The store, which will remain open for 12 months, will promote its coup and Countryman models, as well as a range of Mini-branded lifestyle merchandise. It also features what the manufacturer claims ... will be listening to, and learning from, what visitors to the Westfield store have to say about what they expect ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.