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Food & Drink: Take your hat off to Benito's tweet deal

and amplification of an in-store promotion....contacted to spread news of the promotion. To drive people in-store, Londoners received 50 per cent off ... , took a picture of it and then presented it in-store, they could receive money off their meal. A ...

McDonald's trials McWaiter service

number of similar, cutting-edge initiatives at a concept store. Follow John Reynolds on Twitter ...

Trinity Leeds kicks off online hype ahead of 2013 opening

. In addition, 10 international retailers are planning to open their first UK stores in Trinity Leeds ...

Starbucks marketer Ian Cranna on changes at the coffee chain

generated was worth the cost of the free coffees. Cranna, who went on a multi-store tour from Canary ... are the people that work in the stores,' adds Cranna. 'If we do something that is not as well tied to our values ... on every corner, by UK store numbers it is a distant second to Costa, which has more than 1300 outlets ...

Domino's hits £1m sales in a week through mobile transactions

The company today (28 March) updated the market on its 13-week period to 25 March. The pizza takeaway company reported sales up 9% year on year to 144.2m, helped by new store openings and online sales growth. It highlighted its e-commerce sales, which it said made up 50.6% of UK sales ...

Domino's readies debut Facebook TV ad

number" of its stores now took more than 75% of their orders online. In the 52 weeks to December 2011 ...

Domino's readies social media 'reverse auctions'

by Uniqlo in 2010. The Japanese retailer reduced the price of items of clothing when they were tweeted about ...

Domino's flags up virtues of low-cost digital marketing

Domino's opened 62 new outlets during the year, bringing the total to 726 in the UK and the Republic of Ireland. Overall, sales increased 9.3% to 530.6m in the 52 weeks to 25 December 2011. Online sales came in at 183.1m, up 43%. Domino's said that a "growing number" of its stores now took ...

Generation Y: Demanding diners who expect healthy eats and good value

that drinking, smoking and clothes purchases now tend to come much further down the list of priorities than ever ...

Helen Edwards: Marketers beware the pursuit of happiness

spot, 100 cats were released into its flagship Wembley store at night. The cats explored the store ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.