Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
be pushed via in-store giveaways of gaming packages. The brand will also offer the chance to win tickets ...
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VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
The business moves from Watson Phillips Norman, which did not repitch. Laithwaites has traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been tasked with relaunching the brand later this year in order to build greater awareness. The family ...
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
the App Store and was produced by The App Business. Download it here . ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
the UK. There isn t information on the delivery time from field to store and the contact us box reveals ...
Desperate Housewife Eva Longoria becomes face of Sheba
08 May 2012 | by John Reynolds
. Along with the global TV campaign, the activity also run across print, digital, PR and in-store activity ...
SodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
. SodaStream s drinks carbonating products are available at more than 50,000 retail stores in 42 countries ...
Starbucks sales boosted by Fairtrade espresso shot
27 Apr 2012 | by John Reynolds
176 stores globally in the period, including its 3,000th store across China/Asia. Follow John ...
Food & drink: Jack Daniel's creates dramatic buzz
26 Apr 2012 | by John Owens
availability in-store. ...
Weight Watchers makes high-street debut with branded store
25 Apr 2012 | by Kate Lloyd
Weight Watchers has opened what it is calling a 'Lifestyle Centre' in Reading, offering personalised weight-loss sessions and selling only its own food and drink.
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
marketing one? Tesco's chief executive, Philip Clarke, talks about running the stores 'too hot ... , if 'running the stores too hot' is a euphemism for 'milking them', what is the opposite? Internet guru Tim O ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
