Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
management app at theme parks, an app that syncs the users dietary requirements with food products in store ...
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Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
,000 - The number of units sold since 2002 120 - branded stores in 70 countries Source: Vertu ANDREW ...
Vodafone revamps global comms with new hires and City agency
22 Mar 2012 | by Alec Mattinson
. October 2010 UK Uncut protesters forced the temporary closure of a number of the firm's stores. ...
Shift: Marketing to the cocooned consumer
14 Mar 2012 | by Nicola Clark
dumping their partner to buying clothes, introducing speedier delivery or instant results is becoming key ...
O2 plans radical revamp of 'confusing' brand website
06 Mar 2012 | by Sarah Shearman
, over the phone or in store. ...
Marketers need to work on loyalty activation, research claims
06 Feb 2012 | by Matthew Chapman
to their mobile usage. Some 48% said they would prefer a voucher to spend at a high-street store, against only ... a voucher for another high-street store. Belnikoff said: "The success of schemes like Tesco ...
Vodafone kicks off retail advertising review
26 Jan 2012 | by Sara Kimberley
-of-sale, digital in-store marketing and high-street events activity, as well as for providing literature across its UK retail stores. Vodafone's retail account is currently handled by The Marketing Store, which won ... . The Marketing Store created window displays, digital video screens, bespoke giveaways and an online hub ...
CREATIVE STRATEGY: The O2 sale is mostly a fail
18 Jan 2012 | by Simon S Kershaw
for clarity. But no more. In the local O2 store, the lanterns come to life in three dimensions ...
Vodafone copies Volkswagen and Dixons with Star Wars campaign
18 Jan 2012 | by Sarah Shearman
in store. The 60-second spot features 'Star Wars' character Yoda trying to help a couple in a restaurant ... it was done in-store as part of Vodafone s 'Red Box' service. A voiceover says: "Vodafone Red Box no need ...
Huawei builds UK marketing team ahead of major consumer push
10 Jan 2012 | by Sarah Shearman
this year include tech giant Lenovo, sports brand Li-Ning and clothing brand Bosideng. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
