Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
by a Brochure Store app and a direct marketing campaign that will target 100,000 households to promote ...
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John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
Kuoni to offer travel shop concessions in its department stores....specialises in luxury holidays. They will open in the autumn at John Lewis stores in London's Oxford Street ... including Clarins, Jo Malone and Bobbi Brown and Clinique in its stores. However, a John Lewis spokeswoman ... . The deal between John Lewis and Kuoni means that the department store's previous deal with travel partner ...
Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
, have found agricultural shows to be beneficial, from bringing to life their field to fork in-store ...
LDR London hired for Nikki Beach pop-up Olympics club
23 Apr 2012 | by Matt Cartmell
services. Nikki Beach was launched in 1989 and has since grown to launch a clothing line, a music label ...
April Fools' Day: Which brands got involved?
02 Apr 2012 | by Daniel Farey-Jones
and inviting customers to come to stores to exchange keys. Finally, Google issued a version of Google Maps ...
Morrisons partners Disney for 'biggest-ever giveaway'
05 Mar 2012 | by Matthew Chapman
by Kellogg, Colgate-Palmolive and Nestl . The Morrisons campaign will run in-store from today (5 March ... that can be redeemed immediately in-store and we're giving a better chance of winning." Last year ... than 250,000 Disney soft toys, 20 holidays in-store and 26 other holidays through other media channels ...
TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
it or try on a holiday as you would with iPhones, clothes or cars,' he adds. 'There is a need for marketing ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
the equivalent of having someone stand in front of them at a department store and give a long explanation about ...
Tesco boosts Clubcard with Virgin Atlantic partnership
26 Jan 2012 | by Matthew Chapman
. The tie-up with Virgin means customers earn 2.5 miles per 1 spent in-store or online at Tesco Direct ... , infant formulae milk, Esso fuel, in-store concessions and some Tesco bank products. Points can ...
Thomas Cook reports £398m loss and closes 200 stores
14 Dec 2011 | by John Reynolds
-downs in the value of its UK and Canadian business. Thomas Cook said it will close 200 stores over the next two ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
