to remove filtersCampaign Viral Chart: P&G Olympics ad shared over 300,000 times
20 Apr 2012 | by Ben Hall
, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully-clothed ...
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'Embarrassed' WPP supports war veterans after creating Falklands ad
10 May 2012 | by Anne Cassidy
s clothes would suffice: none of the gear he wears is Nike s, nor the shoes, neither the clothing." "The ...
How the Tesco brand lost its value
19 Apr 2012
and feel to the communications. And all the while, if it wasn't one competitor stealing their clothes ...
Land Rover launches Discovery 4 spot
02 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The ad features a couple repeatedly dropping off their dirt-covered adventure clothes in their local dry-cleaners. The owner appears increasingly confused until he sees the couple drive off in their Land Rover. It ends with the line: "Been anywhere interesting lately?" RKCR/Y R said the campaign ...
Kleenex to run 'wipe away' campaign for beauty line
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
cloths, used as a way to wipe away the entire day, not just make-up. The debut activity for the new ...
Is product placement a hit?
01 Mar 2012
Look clothing tie-in with Channel 4's T4 strand and a Nationwide cash dispenser in the corner shop ...
H&M features Beckham in debut Super Bowl TV ad
18 Jan 2012 | by John Reynolds
The David Beckham Bodywear collection will launch on February 2, in store and online, three days before the Super Bowl. The clothes collection is made up of a range of underwear styles, including briefs, boxers, T-shirts, pyjamas and long johns. Beckham, a global fashion icon, has previously ...
The Year Ahead for ... Creativity
12 Jan 2012 | by Nick Gill
with age. It was a child who said "hang on, the emperor's wearing no clothes", and I think this industry ...
Production Company of the Year: Blink
15 Dec 2011
on street dancers performing in an online film and buy the clothes they were wearing. Awards included a ...
Carat triumphs at Campaign Media Awards
24 Nov 2011 | by Jeremy Lee
The campaign, which also won in the Best Total Communications Programme and Best Fashion, Beauty and Healthcare Campaign categories, was based on the brand proposition that Nivea s Invisible anti-perspirant did not stain black or white clothes. Carat teamed up with ASOS to create a black-and-white dress collection ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
