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Is Saturday key for brands?

We've always known that daily newspapers have their biggest sale on a Saturday. Not for nothing is there a far bigger Saturday print run than on weekdays - and circulation directors have always kept media agencies abreast of the unofficial figures. Advertisers have therefore cut their cloth accordingly ...

Sky opens creative agency talks

twist on Snow White , The Emperor s New Clothes and The Princess And The Pea . WCRS has worked ...

Is top Trinity job impossible?

under pressure, so the sector has had to cut its cloth accordingly, but Trinity Mirror has been one ...

All About ... Tablet adoption

without thinking. This group spends an average 50 per month on clothes, 26 per month on skincare and 24 ...

Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully-clothed ...

American Apparel banned from running revealing ads

ruling, noted a number of factors. In particular, it focused in on the fact that the majority of clothing ...

Katherine Levy: The big bad wolf in the story is actually The Guardian itself

clothes on your back or hot food in your belly. And, as an advertiser, I would want to be where the best ...

Lacoste snaps up MPG Media Contacts

and buying account for its clothing and leather goods ranges, after a pitch.

H&M features Beckham in debut Super Bowl TV ad

The David Beckham Bodywear collection will launch on February 2, in store and online, three days before the Super Bowl. The clothes collection is made up of a range of underwear styles, including briefs, boxers, T-shirts, pyjamas and long johns. Beckham, a global fashion icon, has previously ...

Carat triumphs at Campaign Media Awards

The campaign, which also won in the Best Total Communications Programme and Best Fashion, Beauty and Healthcare Campaign categories, was based on the brand proposition that Nivea s Invisible anti-perspirant did not stain black or white clothes. Carat teamed up with ASOS to create a black-and-white dress collection ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.