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Based on the idea of "feel good fashion", writing the Matalan campaign should have been simple. "We open on lots of models having fun round a pool, wearing clothes from Matalan." Right? Wrong. "It's kind of an infinite looping pool-party-cum-catwalk with a nod to causality where the action ...
The clothing retailer has sent out a request for information to agencies ahead of a pitch for the business. Leo Burnett has declined to repitch. Littlewoods, which is owned by the Shop Direct Group, first appointed Leo Burnett to handle its advertising in July 2009. The review follows a decision ...
The agency won the business following a pitch against Euro RSCG London, and will handle a national brand-building campaign for the department store group. Following the appointment, it s expected that Fallon will sever its final ties with French Connection. The agency s relationship with the clothing ...
Matalan has launched its second ad campaign since its return to TV with a showcase of its spring collections, developed by BBH.
Marks and Spencer's spring clothing campaign breaks tomorrow (23 March), with a 50-second TV ad..., but their underclothes are saved thanks to the clothes. The technology features in jeans, chinos and suits. "Killer ...
The ad appeared in Harrods' in-house magazine, promoting clothing and accessories sold in the store. It is understood to have been created in-house. In the ad a woman is pictured lying on a bloodstained floor at the foot of a staircase. A man holding a heavy candlestick stands next to her and text ...
". 'Neighbours' actors will also be offered Debenhams clothes to wear on promotional UK trips. Jane Exon, head ...
The US-based clothing retailer called a procurement-led review of its business in May . PHD has held the estimated 30m pan-European Gap account since January 2007 when it pitched against the incumbent, ZenithOptimedia. However, the bulk of Gap's spend is focused on its Gap, Banana Republic and Old ...
Marks & Spencer will this week launch a Christmas marketing campaign for its food, clothing...Minogue, Twiggy, Lisa Snowdon, VV Brown and Jamie Redknapp, for a dance-themed clothing ad, while Caroline ... . The campaign kicks off this Wednesday (3 November) with the first airing of the clothing ad on ITV1 during ... Christmas videos. The site will also include a Christmas gift finder, a clothing size detective and a ...
Matalan, the clothing and homeware retailer, has appointed Bartle Bogle Hegarty to its £10m
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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