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Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching for its media planning and buying business. MediaCom works with Gap on an ad hoc basis, but the majority ...

Not everyone will get this ... and that’s the whole point - ’Non-branding’ works because it taps into consumers’ ad literacy Dave Phillips says. The question is why so few agencies are able to persuade clients to run with i

on the back of significant spend, but can otherwise cut across categories (cigarettes, beer, clothes, even ...

Private View

that Gap provides things children love - cool clothes Agency: in-house Writer: in-house Art ...

NEWSMAKER/MT RAINEY: Team player’s vision steers Rainey Kelly to victory - The GM Astra win reveals MT Rainey’s strategy to be effective, Emma Hall says

remembers her growing pile of unspent HN gift vouchers. I do buy a lot of clothes but only when I m ...

PRIVATE VIEW

made out of a coffin (SFX: tolling bell). Next we see freshly washed clothes hanging in a churchy ...

PRIVATE VIEW

-up and their endlines. The Jeep Clothing ads are very distinctive. They pay homage to their brand ads ... of nature s horniest creatures - only kidding (ouch!). The endline reads: Off Road Clothing For Men ... from Jeep Clothing. Rugged outdoor adventure. Would I wear clothing associated with a car ...

SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another. Nike, for many years the market leader, is rethinking its strategy. But can a US giant really be credible in a market dominated by football?

is clear. The three-pronged war isn t getting easier (especially with the arrival of new leisure clothing brands such as Tommy Hilfiger). In the UK alone, the combined market in footwear and clothing ...

AMV unveils WH Smith Christmas campaign

at the money she has saved, she puts her change into a charity box in the shape of a dog outside a clothes ...

OPINION: Why Leagas, BDDH and JWT deserve top tasks

alternative and has shrugged off its cloth cap image. Here s to the same for the still-dowdy Co ...

An AMV BBDO advertising supplement: HOTLINE

s clothing and hang around in bars (4 February, 1988). ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.