to remove filtersTravis Sennett wins global creative for Aquascutum brand
12 Sep 1997 | by EMMA HALL
extends the relationship between Dentsu and Renown, the Japanese clothing company which bought ...
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CAMPAIGN DIRECT: MY BEST SHOT - GRAHAM KERR
12 Sep 1997 | by GRAHAM KERR, the creative director of M
Raise awareness of Playboy TV by showing Kathy Lloyd with very little clothing on said...Raise awareness of Playboy TV by showing Kathy Lloyd with very little clothing on said the creative brief. Beats the hell out of showing a Citroen with new bumpers was my first thought ... Road and caused a stir. Every night, when the poster was backlit, Kathy s clothes came off in a ...
YOUTH MEDIA: YOU ARE WHAT YOU READ AND WHAT YOUR WEAR - Print media play a vital part in shaping teenage fashion. But advertisers must be more imaginative as their audience wises up. By Jodie Howard
05 Sep 1997 | by JODIE HOWARD, co-ordinator of the youth
When you hit your early teens and suddenly develop a deep interest in fashion, clothes take...When you hit your early teens and suddenly develop a deep interest in fashion, clothes take ... wear makes a statement about who we are. Our clothes provide ammunition and protection in the cut ... positioning and advertising campaign. Who is it trying to fool? The clothing is not bad ...
Duckworth Finn unveils Bauer work
05 Sep 1997 | by VICTORIA MEDHURST
this month with a pounds 1 million campaign by Duckworth Finn Grubb Waters. The clothing company ... this autumn, in Bromley and Cardiff. The launch ads focus exclusively on the clothing by digitally ... with the idea of removing the models to leave only the clothes and the background. This way you can read ...
YOUTH MEDIA: TEENAGE MEDIA GROWS UP - To keep the attention of their maturing, fickle readership, teenage titles have adopted the sex and fashion values of lifestyle magazines. By Richard Cook
05 Sep 1997 | by RICHARD COOK
where they can buy designer clothes and CDs rather than cassettes. And, because this is a ... of Five. Magazines: Gets Sugar every month and likes Bliss, Looks and the Clothes Show magazine ...
INTERNATIONAL GALLERY: Le Redoute TBWA
29 Aug 1997 | by MARK WNEK, executive creative director
For these print executions for the upmarket clothing department store, La Redoute, TBWA Brussels...For these print executions for the upmarket clothing department store, La Redoute, TBWA Brussels has taken images of household objects and superimposed them on a woman. The aim is to show the public that La Redoute has moved into furniture and household accessories. In each of the three ...
CAMPAIGN DIARY
29 Aug 1997 | by CAROLINE MARSHALL
on the Oriana. That s two marketers from Virgin Atlantic and one each from Clothing, Cola, Trading, Retail ...
INTERNATIONAL GALLERY: Diesel Paradiset DDB
29 Aug 1997 | by MARK WNEK, executive creative director
This minute-long commercial continues the theme that wearing cool clothes doesn t necessarily...This minute-long commercial continues the theme that wearing cool clothes doesn t necessarily guarantee success in life. The hero of the film is a young Korean man who is having a bad day. After quarrelling with his father he puts on his Diesel jeans and goes to pick up his beloved, but can t sit ...
Gotham and Western secure Liz Claiborne
15 Aug 1997 | by EMMA HALL
advertising and media accounts of the top US clothing brand, Liz Claiborne....Gotham and Western International Media have consolidated their alliance by winning the UK advertising and media accounts of the top US clothing brand, Liz Claiborne. A new campaign, which ... about 18 months ago. The designer is known for her classic, simple, clothing, which receives extensive ...
BBH press work for Dunhill goods aims to hit aspiring men
15 Aug 1997 | by CLAIRE BEALE
clothes. Additional executions will be completed later this autumn. The campaign was written ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
