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BBC’s Clothes Show loses sales fight to teen fashion rivals

BBC Magazines has been forced to close its style magazine, Clothes Show, which was struggling...BBC Magazines has been forced to close its style magazine, Clothes Show, which was struggling to compete in the aggressive young women s fashion magazine sector. The final issue of the glossy ... interest and science market in the first half of 1998. Clothes Show magazine has faced fierce ...

Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching for its media planning and buying business. MediaCom works with Gap on an ad hoc basis, but the majority ...

PRIVATE VIEW

-up and their endlines. The Jeep Clothing ads are very distinctive. They pay homage to their brand ads ... of nature s horniest creatures - only kidding (ouch!). The endline reads: Off Road Clothing For Men ... from Jeep Clothing. Rugged outdoor adventure. Would I wear clothing associated with a car ...

SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another. Nike, for many years the market leader, is rethinking its strategy. But can a US giant really be credible in a market dominated by football?

is clear. The three-pronged war isn t getting easier (especially with the arrival of new leisure clothing brands such as Tommy Hilfiger). In the UK alone, the combined market in footwear and clothing ...

An AMV BBDO advertising supplement: HOTLINE

s clothing and hang around in bars (4 February, 1988). ...

GLOBAL BRIEF: Levi’s rethink spawns review - FCB’s 67-year relationship with Levi’s in the US is now threatened

for the world s number-one clothing brand. Facing competition from designer ranges and own-label offerings, a ...

CAMPAIGN DIARY

News reaches us that Nigel Sharrock s exit from Grey has had serious ramifications for the agency. Following top-level talks, a memo has been circulated explaining that staff are allowed to wear casual clothes on a Friday - as long as they don t choose shorts. But where does ...

Wool Secretariat plans pounds 22m rejig

, clothes labelling, point-of-sale and promotional material. Abbott Mead Vickers BBDO has held ...

Elle clothes brand chooses Rocket to lead Euro ad push

Rocket has been appointed to handle pan-European media planning and buying for the fashion sportswear brand, Elle Active, as the joint brand licensees, Actif Sportif and Hartstone Leathergoods, seek to boost European sales.

REVIEW: Marketing and advertising news in the week’s press

-fixing by designer clothes manufacturers. The supermarket chain claims that manufacturers, such as Levi Strauss...Tesco has lodged an official complaint to the Office of Fair Trading over alleged price-fixing by designer clothes manufacturers. The supermarket chain claims that manufacturers, such as Levi Strauss and Calvin Klein, have deliberately withheld supplies to British retailers in a bid to keep prices high ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.