AMV unveils WH Smith Christmas campaign
28 Nov 1997 | by ELEANOR TRICKETT
at the money she has saved, she puts her change into a charity box in the shape of a dog outside a clothes ...
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SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another. Nike, for many years the market leader, is rethinking its strategy. But can a US giant really be credible in a market dominated by football?
28 Nov 1997 | by HARRIET GREEN
is clear. The three-pronged war isn t getting easier (especially with the arrival of new leisure clothing brands such as Tommy Hilfiger). In the UK alone, the combined market in footwear and clothing ...
An AMV BBDO advertising supplement: HOTLINE
21 Nov 1997 | by JOHN TYLEE
s clothing and hang around in bars (4 February, 1988). ...
Cheetham Bell nets Umbro sportswear as DMB&B bows out
14 Nov 1997 | by KAREN YATES
Umbro, the Manchester football clothing company, has ended its five-year relationship with DMB...Umbro, the Manchester football clothing company, has ended its five-year relationship with DMB s director of brand marketing Europe, stressed the split with DMB We agreed reluctantly to part on the basis that we now have a different emphasis in our advertising. Cheetham Bell will now ...
REVIEW: Marketing and advertising news in the week’s press
07 Nov 1997 | by ELEANOR TRICKETT
, is starring in ads wearing body-hugging black underwear to promote his range of men s clothing. The ads are to be placed on the back of London buses to coincide with the launch of the clothing line next month. Daily ...
Elle clothes brand chooses Rocket to lead Euro ad push
31 Oct 1997 | by CAROLINE MARSHALL
Rocket has been appointed to handle pan-European media planning and buying for the fashion sportswear brand, Elle Active, as the joint brand licensees, Actif Sportif and Hartstone Leathergoods, seek to boost European sales.
REVIEW: Marketing and advertising news in the week’s press
31 Oct 1997 | by ELEANOR TRICKETT
-fixing by designer clothes manufacturers. The supermarket chain claims that manufacturers, such as Levi Strauss...Tesco has lodged an official complaint to the Office of Fair Trading over alleged price-fixing by designer clothes manufacturers. The supermarket chain claims that manufacturers, such as Levi Strauss and Calvin Klein, have deliberately withheld supplies to British retailers in a bid to keep prices high ...
Shearer strikes Asda sport deal
24 Oct 1997 | by JOHN TYLEE
s sportswear, which will go on sale before Christmas under Asda s George clothing label. An adult ... that supermarket clothes are badly made and unstylish. Shearer is right for the George range because ...
O&M unveils firework safety drive
17 Oct 1997 | by ELEANOR TRICKETT
pages in magazines. Young people are shown wearing hip clothes, and style credits are printed ...
CLIENT OF THE WEEK: Putting Oxfam on the catwalk - Sarah Shekleton loves Leo Burnett’s stylish ad for her shops, Mairi Clark reports
10 Oct 1997 | by LEO BURNETT
in exquisitely stylish clothes, you could be forgiven for thinking it was for a swanky designer store...in exquisitely stylish clothes, you could be forgiven for thinking it was for a swanky designer store ... that these outfits could be created with Oxfam clothes but not make any promises. We are as protective of our ... of secondhand clothes, she says) and has immersed herself in her job. There is a real passion in Oxfam ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
