AMV unveils WH Smith Christmas campaign
28 Nov 1997 | by ELEANOR TRICKETT
at the money she has saved, she puts her change into a charity box in the shape of a dog outside a clothes ...
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Gap starts hunt for UK media planning and buying agency
19 Dec 1997 | by CLAIRE BEALE
The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching for its media planning and buying business. MediaCom works with Gap on an ad hoc basis, but the majority ...
REVIEW: Marketing and advertising news in the week’s press
31 Oct 1997 | by ELEANOR TRICKETT
-fixing by designer clothes manufacturers. The supermarket chain claims that manufacturers, such as Levi Strauss...Tesco has lodged an official complaint to the Office of Fair Trading over alleged price-fixing by designer clothes manufacturers. The supermarket chain claims that manufacturers, such as Levi Strauss and Calvin Klein, have deliberately withheld supplies to British retailers in a bid to keep prices high ...
Shearer strikes Asda sport deal
24 Oct 1997 | by JOHN TYLEE
s sportswear, which will go on sale before Christmas under Asda s George clothing label. An adult ... that supermarket clothes are badly made and unstylish. Shearer is right for the George range because ...
CLIENT OF THE WEEK: Putting Oxfam on the catwalk - Sarah Shekleton loves Leo Burnett’s stylish ad for her shops, Mairi Clark reports
10 Oct 1997 | by LEO BURNETT
in exquisitely stylish clothes, you could be forgiven for thinking it was for a swanky designer store...in exquisitely stylish clothes, you could be forgiven for thinking it was for a swanky designer store ... that these outfits could be created with Oxfam clothes but not make any promises. We are as protective of our ... of secondhand clothes, she says) and has immersed herself in her job. There is a real passion in Oxfam ...
FASHION REPORT: New members of the fashion club - TV stations, premium beers and even road-digger brands are jumping on the fashion merchandising bandwagon, Nicole Dickenson reports
19 Sep 1997 | by NICOLE DICKENSON
MTV The music and youth entertainment channel s fashion clothing range seems to be what ... ) and published products. In the UK, the MTV-branded men s and women s clothing range launched in 22 Top ... in independent stores last October. The fashion clothing range of 50-60 pieces and accessories, such as watches ...
BACKBITE
08 Aug 1997 | by CAROLINE MARSHALL
clothes and cynical Martin Clunesey voice, he was, well, adorable and pretty damn powerful...I don t want to wallow in nostalgia, but do you remember the days when the Safeway campaign was funny? When Harry was first served up as the world s youngest supermarket pundit with his cutesey clothes and cynical Martin Clunesey voice, he was, well, adorable and pretty damn powerful ...
REVIEW: Marketing and Advertising news in the week’s press
08 Aug 1997 | by ELEANOR TRICKETT
the drinks from their shelves. - The Independent Etam, the high street women s clothing chain, has ... , Clothes with personality . - General release The Referees Association is to be sponsored by Red ...
Star photographer helps BBH in Wallis debut press splash
25 Jul 1997 | by JOHN TYLEE
Bartle Bogle Hegarty has commissioned the fashion photographer, Bob Carlos Clarke, to create the images for its debut work for the women s wear chain, Wallis. Carlos Clarke has shot four black-and-white press ads - each showing a self-assured young woman in Wallis clothes who is oblivious to the furore ...
REVIEW: Marketing and advertising news in the week’s press
20 Jun 1997 | by HARRIET GREEN
. The collection will be available in stores throughout Europe and will eventually include clothes and toiletries ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
