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CLIENT OF THE WEEK: Sports fan finds niche at Nike - Jonathan Nye’s marketing skills are let loose on the brand, Richard Cook says

At first glance, an amiable former British army officer who enjoys nothing better than a spot of shooting seems an unlikely choice to fan Nike s sponsorship flame. Nike, anointed the most important clothing brand of the century by the style magazine, the Face, has grown fat on a diet of sports ...

REVIEW: Marketing and advertising news in the week’s press

appointed as the marketing director of Virgin s new clothing division. Angus, who moves from the Walt ...

NEWSMAKER/PAUL SIMONS: An unreasonable executive who altered his world - The Paul Simons success story is the result of hard work, Emma Hall finds out

but not indulgent . Simons clothes are understated and comfortable-looking, and he smokes his way through ...

OPINION: Why mindstyle advertising is lifestyle in another guise - Will the passage from the brash 80s to the thoughtful, sensitive 90s end in the familiar story of lost consumer confidence and brand identity? By Richard Pike

and what it does is getting lost again. In particular, the clothes and furniture of club culture ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.