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BBC’s Clothes Show loses sales fight to teen fashion rivals

BBC Magazines has been forced to close its style magazine, Clothes Show, which was struggling...BBC Magazines has been forced to close its style magazine, Clothes Show, which was struggling to compete in the aggressive young women s fashion magazine sector. The final issue of the glossy ... interest and science market in the first half of 1998. Clothes Show magazine has faced fierce ...

Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching for its media planning and buying business. MediaCom works with Gap on an ad hoc basis, but the majority ...

Not everyone will get this ... and that’s the whole point - ’Non-branding’ works because it taps into consumers’ ad literacy Dave Phillips says. The question is why so few agencies are able to persuade clients to run with i

on the back of significant spend, but can otherwise cut across categories (cigarettes, beer, clothes, even ...

Private View

that Gap provides things children love - cool clothes Agency: in-house Writer: in-house Art ...

NEWSMAKER/MT RAINEY: Team player’s vision steers Rainey Kelly to victory - The GM Astra win reveals MT Rainey’s strategy to be effective, Emma Hall says

remembers her growing pile of unspent HN gift vouchers. I do buy a lot of clothes but only when I m ...

PRIVATE VIEW

made out of a coffin (SFX: tolling bell). Next we see freshly washed clothes hanging in a churchy ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.