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HEADLINER: Beeb’s supermum shows the way to launch a women’s title - Gillian Laskier is ready to tackle cosy family values as Anna Griffiths finds out

26 Sep 1997 | by ANNA GRIFFITHS

models in expensive gowns. There will be down-to-earth clothing that can be easily bought ...

FASHION REPORT: New members of the fashion club - TV stations, premium beers and even road-digger brands are jumping on the fashion merchandising bandwagon, Nicole Dickenson reports

19 Sep 1997 | by NICOLE DICKENSON

MTV The music and youth entertainment channel s fashion clothing range seems to be what ... ) and published products. In the UK, the MTV-branded men s and women s clothing range launched in 22 Top ... in independent stores last October. The fashion clothing range of 50-60 pieces and accessories, such as watches ...

FASHION REPORT: How magazines keep their grip on fashion advertisers - Style and fashion coverage is now spreading into mainstream media - and the advertisers are taking notice

19 Sep 1997 | by RICHARD COOK

, the launch of Be has affected sales of the BBC s Clothes Show Magazine, which focuses on more affordable fashion for the same 19- to 25-year-old target market. Sales of the Clothes Show Magazine have fallen ... for advertisers wishing to target fashion-conscious young women, the Clothes Show Magazine publishing director ...

M&C work pushes new-look Indie

19 Sep 1997 | by ANNA GRIFFITHS

of clothes. Even the editor in his column says the soul of the newspaper is not altered ...

CAMPAIGN DIRECT: MY BEST SHOT - GRAHAM KERR

12 Sep 1997 | by GRAHAM KERR, the creative director of M

Raise awareness of Playboy TV by showing Kathy Lloyd with very little clothing on said...Raise awareness of Playboy TV by showing Kathy Lloyd with very little clothing on said the creative brief. Beats the hell out of showing a Citroen with new bumpers was my first thought ... Road and caused a stir. Every night, when the poster was backlit, Kathy s clothes came off in a ...

Travis Sennett wins global creative for Aquascutum brand

12 Sep 1997 | by EMMA HALL

extends the relationship between Dentsu and Renown, the Japanese clothing company which bought ...

YOUTH MEDIA: YOU ARE WHAT YOU READ AND WHAT YOUR WEAR - Print media play a vital part in shaping teenage fashion. But advertisers must be more imaginative as their audience wises up. By Jodie Howard

05 Sep 1997 | by JODIE HOWARD, co-ordinator of the youth

When you hit your early teens and suddenly develop a deep interest in fashion, clothes take...When you hit your early teens and suddenly develop a deep interest in fashion, clothes take ... wear makes a statement about who we are. Our clothes provide ammunition and protection in the cut ... positioning and advertising campaign. Who is it trying to fool? The clothing is not bad ...

Duckworth Finn unveils Bauer work

05 Sep 1997 | by VICTORIA MEDHURST

this month with a pounds 1 million campaign by Duckworth Finn Grubb Waters. The clothing company ... this autumn, in Bromley and Cardiff. The launch ads focus exclusively on the clothing by digitally ... with the idea of removing the models to leave only the clothes and the background. This way you can read ...

YOUTH MEDIA: TEENAGE MEDIA GROWS UP - To keep the attention of their maturing, fickle readership, teenage titles have adopted the sex and fashion values of lifestyle magazines. By Richard Cook

05 Sep 1997 | by RICHARD COOK

where they can buy designer clothes and CDs rather than cassettes. And, because this is a ... of Five. Magazines: Gets Sugar every month and likes Bliss, Looks and the Clothes Show magazine ...

 

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