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CAMPAIGN INTERACTIVE: PRIVATE SURF WITH ROSS SLEIGHT

30 Oct 1998 | by ROSS SLEIGHT, a director of BMP InterAc

VIRGIN CLOTHING...VIRGIN CLOTHING If you are still unaware that grey is the new brown, then Virgin s stylish clothing site is for you. The site revolves around an assistant, who creates outfits ... the problem of presenting its clothes online. They look dull and untextured and colours are hard ...

INTERACTIVE: New media has got to raise its standards of creativity - or suffer - New-Media Clinic

07 Aug 1998 | by ROBERT HAMILTON, creative consultant at

New-media agencies have been very quick to learn that they must at least wear the clothes...New-media agencies have been very quick to learn that they must at least wear the clothes of marketers if they are to convince clients of their role in the communications mix. The degree to which they have succeeded is variable, but there is another step that needs to be taken before most new ...

CAMPAIGN INTERACTIVE: NEW-MEDIA CLINIC - Gap’s virtual outlet is too close to reality to attract shopaphobes

12 Jun 1998 | by JOHN OWEN

queue, but if it s clothes or even books or records you re selling via the Net, then don t rely ... there, however, to convince the Gap that there s money to be made out of selling its clothes online ... clothes on to a model in lieu of trying them on yourself. You can even alter the guy s hairstyle, skin ...

TRAVEL MEDIA: MAKE WAY FOR THE VIRTUAL TRAVEL AGENT - Digital technology is revolutionising the way holidays are sold. Richard Cook investigates how it will affect the travel industry

01 May 1998 | by RICHARD COOK

those ill-advised holiday clothes that at long last reveal our shy skin to an unforgiving sun....for all those ill-advised holiday clothes that at long last reveal our shy skin to an unforgiving sun ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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