INTERNATIONAL: WHAT’S HOT IN SWITZERLAND
04 Dec 1998 | by HANSPETER SCHWEIZER, the creative direc
. It restricts itself to showing a simple photograph of a piece of clothing that could come from any store ...
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Saatchis scoops dollars 30m Lycra task
11 Dec 1998 | by MICHELE MARTIN
Saatchi new brief is to extend the fabric s appeal away from women and towards teenagers and men. The material is most commonly used in female clothing such as lingerie, hosiery and swimwear to enhance fit and comfort. Saatchis won the business after a pitch led by staff from the London ...
APL and Initiative net Timberland account
13 Nov 1998 | by HARRIET GREEN
Timberland, the outdoor shoes and clothing company, has appointed Ammirati Puris Lintas to handle...Timberland, the outdoor shoes and clothing company, has appointed Ammirati Puris Lintas to handle its integrated advertising account. APL won the business, estimated to be worth between #3 ... footwear, clothing and accessories, has four retail outlets in the London area and is also distributed ...
JOOP! moves European media buying into BBDO
03 Nov 1998
- JOOP!, the newly acquired clothing-to-fragrances subsidiary of the Hamburg based company, Wunsche...- JOOP!, the newly acquired clothing-to-fragrances subsidiary of the Hamburg based company, Wunsche, has appointed the Dusseldorf-based BBDO agency to its estimated 15 million European media buying account. The business had previously been handle by Werbedienst fur Markenware in Stuttgart ...
JOOP! moves European media buying into BBDO
03 Nov 1998
- JOOP!, the newly acquired clothing-to-fragrances subsidiary of the Hamburg based company, Wunsche...- JOOP!, the newly acquired clothing-to-fragrances subsidiary of the Hamburg based company, Wunsche, has appointed the Dusseldorf-based BBDO agency to its estimated 15 million European media buying account. The business had previously been handle by Werbedienst fur Markenware in Stuttgart ...
CAMPAIGN INTERACTIVE: PRIVATE SURF WITH ROSS SLEIGHT
30 Oct 1998 | by ROSS SLEIGHT, a director of BMP InterAc
VIRGIN CLOTHING...VIRGIN CLOTHING If you are still unaware that grey is the new brown, then Virgin s stylish clothing site is for you. The site revolves around an assistant, who creates outfits ... the problem of presenting its clothes online. They look dull and untextured and colours are hard ...
CAMPAIGN DIARY: Why Asda’s George is happy with Amanda’s leather-clad activities
23 Oct 1998 | by CHRIS POWELL, Chief Executive and JAMES
Anyone who says agencies aren t committed to their clients should check out Publicis. George, the clothing line from Asda, bestows a supplier of the month award on the company that serves it above and beyond the call of duty. This month it has decided that its agency, Publicis, is a ...
MEDIA CHOICE
09 Oct 1998 | by PAUL VAN BARTHOLD
Joe Gill chooses Virgin Clothing s spread in Arena Homme Plus: I could well be persuaded to part...Joe Gill chooses Virgin Clothing s spread in Arena Homme Plus: I could well be persuaded to part with my Nikes by this apparently gimmicky spread which, despite being buried among the cool fashion shoots that dominate Arena Homme Plus, manages to catch the eye - especially ...
Etam asks Barrett Cernis to produce a smarter image
09 Oct 1998 | by ELEANOR TRICKETT
: Clothes with personality. The campaign was dropped because it was thought Kensit lacked sufficient ...
CAMPAIGN DIARY: If the cap fits - you’ve obviously got no style
11 Sep 1998 | by MAIRI CLARK
Andrews Norways Cramphorn recently struggled to find enough weird-looking professionals for a clothing...The problems associated with casting a commercial are well documented - and staff from Bean Andrews Norways Cramphorn recently struggled to find enough weird-looking professionals for a clothing campaign. The agency wanted to position the streetwear brand, Sonneti, as down ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
