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APL and Initiative net Timberland account

Timberland, the outdoor shoes and clothing company, has appointed Ammirati Puris Lintas to handle...Timberland, the outdoor shoes and clothing company, has appointed Ammirati Puris Lintas to handle its integrated advertising account. APL won the business, estimated to be worth between #3 ... footwear, clothing and accessories, has four retail outlets in the London area and is also distributed ...

Marie Claire’s editor quits to head Arcadia’s home shopping division

clothing retailer, Arcadia Group....Marie Claire s editor, Juliet Warkentin, is to quit the women s glossy magazine following her appointment as the managing director of the marketing and home shopping division for the UK s second largest clothing retailer, Arcadia Group. The unconventional move throws open the editorship of the IPC ...

PERSPECTIVE: Is Berndt memo a threat or promise for P&G agencies?

Persil Power could damage clothes, but today it is still trialling a version of laundry detergent ...

CAMPAIGN DIARY: Why Asda’s George is happy with Amanda’s leather-clad activities

Anyone who says agencies aren t committed to their clients should check out Publicis. George, the clothing line from Asda, bestows a supplier of the month award on the company that serves it above and beyond the call of duty. This month it has decided that its agency, Publicis, is a ...

Etam asks Barrett Cernis to produce a smarter image

: Clothes with personality. The campaign was dropped because it was thought Kensit lacked sufficient ...

Asda chief applauds ’wallpaper’ TV spots

, its clothing business - both with Publicis. The supermarket is the sixth biggest retail ...

COMMENT: Why I’m repulsed at P&G’s tie-in with Benetton’s ’cause’

of beauty ), although, this time, for a first, the models are actually wearing clothes ... of the juxtaposition of the clothes with Lenor. A serious issue is treated with all the depth of a fashion item. It s as if Benetton is saying, Dress your Down s syndrome child in our clothes and you can pretend everything ...

THE BOARDROOM PLAYERS: ALLAN LEIGHTON - Asda’s chief executive is a self-confessed fan of wallpaper advertising who has turned round the supermarket chain by sticking doggedly to the price message

on George, its fast-growing clothing business that, during the last financial year, brought in sales ...

Leagas’s campaign for Harrods focuses on designer clothes

of leading women s clothes designers beneath chocolates in the style of a selection box guide ...

Mothercare opts for Duckworth Finn

of the Kingfisher Group. Mothercare held a 5 per cent share of the children s clothing market last year ... , however, with retail experts admitting that children s clothing is one of the most difficult markets ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.