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Gap fashion chain decides on IDK for pounds 4m UK media job

Gap, the clothing retailer, has appointed IDK to handle its pounds 4 million media planning...Gap, the clothing retailer, has appointed IDK to handle its pounds 4 million media planning and buying business after a review. The fashion retailer approached media companies before Christmas as part of plans to launch a major advertising offensive later this year. IDK is understood ...

Lowes launches debut work for Diesel brand

Lowe Howard-Spink this week launches its first work for Diesel, the Italian clothing brand, after...Lowe Howard-Spink this week launches its first work for Diesel, the Italian clothing brand, after winning the print account in September from the Swedish incumbent, DDB Paradiset ... such as gardening and car equipment, with models wearing Diesel clothes. The denim campaign, which ...

INTERNATIONAL: WHAT’S HOT IN FRANCE

of inexpensive clothing featuring a bunch of Lolita-type girls with attitude, claiming that they, not the boys...Ten years ago, Philippe Michel and his team invented a campaign for an unknown brand of inexpensive clothing featuring a bunch of Lolita-type girls with attitude, claiming that they, not the boys ... generation, I change my clothes constantly, and scream loud and clear that I have the power (little girls ...

REVIEW: Marketing and advertising news in the week’s press

with Force 9 to develop a clothing range and with Westbridge for a line of lingerie, nightwear and swimwear ...

DIARY: I’M ONLY A PUNTER BUT

of admiring the emperor s new clothes? That is, assuming the client came up with the proposition ...

GAY MEDIA REPORT: WHY ADVERTISERS ARE STILL FRIGHTENED OF THE G WORD - Major advertisers are still reluctant to tap into gay media and their high-spending audience. Belinda Archer asks, what’s their problem?

by independent research company, Overlooked Opinions, the average expenditure on clothes per month ...

Delaney Fletcher and BJK&E to raise oil and gas image

and central heating. However, it is used to make plastics and plays an important part in medicines, clothes ...

PRIVATE VIEW

clothing. Yet. Tempus fugit! As we say in Brum. The millennium is arriving - unless you re wearing ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.