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Saatchis scoops dollars 30m Lycra task

Saatchi new brief is to extend the fabric s appeal away from women and towards teenagers and men. The material is most commonly used in female clothing such as lingerie, hosiery and swimwear to enhance fit and comfort. Saatchis won the business after a pitch led by staff from the London ...

10 YEARS OF GQ: It was a pioneering men’s title years before the lads’ mags were invented. Then Loaded and FHM turned the sector round as GQ lost its editor to drugs. So, Anna Griffiths asks, can ex-Loaded editor James Brown do it again fo

, was about clothing and the finer things in life. It was a guide to how to be the swish man about town ... November 1988: GQ launches as a quarterly title, edited by Paul Keers. It concentrates on clothing ...

Mollin to launch two health titles in spring

for mainstream consumer, health, fitness and clothing advertisers. Mollin has a licensing deal ...

INTERNATIONAL: WHAT’S HOT IN SWITZERLAND

. It restricts itself to showing a simple photograph of a piece of clothing that could come from any store ...

REVIEW: Marketing and advertising news in the week’s press

company to join the former Adidas UK managing director, Bob McCulloch, at the outdoor clothing brand ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

documentary in which all the people taking part were wearing clothes. Not surprisingly, it was rather dull ... caught the first ad in the break and blow me, if it wasn t a commercial showing people wearing clothes ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.