D’Arcy revamps Fairy in pounds 6m blitz
24 Sep 1999 | by JADE GARRETT
loves Fairy-soft clothes , which is also carried through the three press executions, jumpers , cat ...
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CAMPAIGNDIRECT: SHOPPING WITH CAMPAIGN - Customer carelines/As Campaign once again pits rival companies against one another, media editor Claire Beale decides to find out exactly what customer carelines can do for her
05 Nov 1999 | by CLAIRE BEALE
thousands, though. Sure Deodorant Help - how do I stop my deodorant from staining my clothes ...
PRIVATE VIEW
28 May 1999 | by MARK WNEK, the creative director of Eur
that vast megaglomerate as a touchy-feely, down-home kinda gingham table-clothed Scout hut. However ...
PRIVATE VIEW
09 Apr 1999 | by TREVOR BEATTIE, creative director of TB
, but life s too short. When it comes to washing clothes, I am and always have been a detergent ... but it may just have sparked the fleeting grey clothing craze of 98.) But I digress. These Persil Colour ... Persil Colour Care Tablets as the simplest way to clean and care for your coloured clothes Agency ...
ISSUE EMOTIVE ADVERTISING: FMCG giants fight war with emotions - The technically superior TV ad is stale; today’s consumer needs to be engaged
12 Mar 1999 | by HARRIET GREEN
t find any tatty clothes to paint in because thanks to Ariel their entire wardrobe looks bright ...
Motive nets business on TK Maxx and Bulgari Parfums
19 Feb 1999 | by GORDON MACMILLAN
Motive Communications has picked up two pieces of business this week: the UK media planning and buying task for the retailer, TK Maxx, and the global media strategy for Bulgari Parfums. TK Maxx, the labels-for-less US clothing chain, was looking for a new-media partner to work alongside ...
REVIEW: Marketing and advertising news in the week’s press
22 Jan 1999 | by MAIRI CLARK
and Linford Christie. The Sun. Coca-Cola is looking to stretch its soft drink brand into clothing with the global launch of two lines of clothes. The first, Coca-Cola Threads, will consist of casual clothing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
