OPINION: MELSOM ON ... CLIENT CONFLICTS
01 Oct 1999 | by ANDREW MELSOM
routinely carries out the selling of clothing to an absurdly complicated audience of 16- to 20-year ...
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REVIEW: Marketing and advertising news in the week’s press
15 Oct 1999 | by JOHN TYLEE
release PepsiCo is launching a range of branded clothing aimed at the youth market. Coca-Cola has already launched a similar range. The clothes will be sold through high street retailers. Marketing. ...
TELEMARKETING: TEST THE LINE - Customer service lines can be informative or irritating, Campaign tried five
18 Jun 1999 | by LARRY BARKER, executive creative direct
That s with no clothes in it. Basically, put it on to the hottest wash. What it does is to generally flush the machine ...
PRIVATE VIEW
28 May 1999 | by MARK WNEK, the creative director of Eur
that vast megaglomerate as a touchy-feely, down-home kinda gingham table-clothed Scout hut. However ...
REVIEW: Marketing and advertising news in the week’s press
26 Mar 1999 | by EMMA HALL
approached three agencies, including the incumbent, Mountain View. General release Virgin Clothing ...
REVIEW: Marketing and advertising news in the week’s press
19 Mar 1999 | by JOHN TYLEE
, formerly the head of marketing at Virgin Clothing, as group marketing director. She will report ...
HOTLINE
19 Feb 1999 | by EMMA HALL
and its clients include HJ Heinz and the Eddie Bauer clothing company. The Bordeaux Wine Trade ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
