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OPINION: MILLS ON ... VIRGIN’S LATEST BRAND EXTENSION

retail, cola, vodka, radio, clothes and so on - the main users of mobile phones are the young, exactly ... s achievements in cola, vodka, clothes or cosmetics have matched the hype or its own expectations ...

REVIEW: Marketing and advertising news in the week’s press

release PepsiCo is launching a range of branded clothing aimed at the youth market. Coca-Cola has already launched a similar range. The clothes will be sold through high street retailers. Marketing. ...

McCann works with fashion hotshot on Motorola campaign

: This was a collaborative process. Matthew s input extended much further than designing the clothes ...

Carphone Warehouse calls ad review to unify branding

, the newly appointed marketing director, who joined from Virgin clothing in March. She is understood ...

REVIEW: Marketing and advertising news in the week’s press

the supermarket chain s own-label clothing line, George. Adidas is also demanding that the shoes, which have ...

REVIEW: Marketing and advertising news in the week’s press

approached three agencies, including the incumbent, Mountain View. General release Virgin Clothing ...

REVIEW: Marketing and advertising news in the week’s press

, formerly the head of marketing at Virgin Clothing, as group marketing director. She will report ...

INTERACTIVE: PRIVATE SURF WITH JANE OSTLER

fashion. If your site were an item of clothing, what would it be?...Websites are the ultimate mix of form and function, and so can be compared with buildings, or even fashion. If your site were an item of clothing, what would it be? Vodafone s site is a garish red jacket with enormous padded shoulders and clunky gold buttons. More Words for more people ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.