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NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

-fated clothes retailer Boo.com. According to research by MORI, 55 per cent of consumers had no idea what it did ...

MARKETING TO A NEW-MEDIA GENERATION: Network for Teens - With the broadening accessibility of the internet, teenagers are fast becoming a prime target for advertisers but, as Emma Hall discovers, they are a fickle audience

online much more readily than they do clothes. Companies such as Rools.com, an online debit facility ...

IT: CREATIVE IT - Advertising for the IT sector can suffer from the technical nature of products, yet some ads make science look good

-peg from a J-cloth. But thanks to those potty Swedes, I do know I need a modem with Formula 1 credentials. Otherwise, sending said J-cloth/peg down the net would be about as quick as doing the Grand National ...

HOTLINE

campaign by BMP DDB. If she accepts, the cartoon would feature Hall removing her clothes while drinking ...

Private View

glove puppet clothes shop to try on different outfits that represent different flavours. The puppet ...

CLIENT ROUNDUP

s own-label clothing range, as a standalone high-street retailer. The move follows the launch ...

SPOTLIGHT ON: Online Advertising - Lack of creativity is impeding the evolution of internet ads. Creative standards - or a lack of them - are under fire. Alasdair Reid reports

. It s partly Emperor s new clothes syndrome - no-one wants to risk being regarded as past it. It s also to do ...

REVIEW: Marketing and advertising news in the week’s press

and flowers. OMD UK relinquishes the retailer s clothing and store promotions media account. - General...Walker Media has scooped the centralised pounds 27 million media account for Marks s food, wine and flowers. OMD UK relinquishes the retailer s clothing and store promotions media account. - General release Pearson is to float its media assets in the form of a new pounds 14 billion ...

24/7 Media loses client as Zoom brings sales inhouse

. Zoom is an e-commerce site where users can buy clothes and electronic gadgets from a range of Zoom ...

CLIENT ROUNDUP

that could result in Michelin-branded clothing and toys. The company is working with The Licensing Company ...

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